The Pursuit of New Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by …

Microsoft Office 2007 In I am very pleased with the book.It looks like a new book and arrived faster than I had imagined. i really needed this book and i found it way cheaper on amazon than on the school campus good …

Generation to Generation Life Great book if you are looking for some theoretical work on family businesses. It addresses the family aspect (how the evolution of the business impacts the family and vice-versa), the business …

Business Ethics and Ethical Business Ethics and Ethical Business is a brief yet remarkably comprehensive introduction to the thought-provoking field of business ethics. The text is organized into three parts that cover the …

Five Minute Activities for This comprehensive resource book contains an easy-to-use set of short activities essential for anyone teaching Business English. Reflecting real-life business activities such as emails, noisy …

Building the Brand Driven What is new here…that’s the quesiton I have after reading the book. I prefer his previous book. I found the chapter on connecting business strategy to brand strategy to be particularly useful or …

The Secret Handshake Mastering This book is very comprehensive on something we encounter every day. Do you wonder why that job “didn’t work out” or why you are miserable in your current environment? Take a read. What do you …

Making Technology Investments Profitable I got this book amongst other related ones, for a management learning project I participate in. My background in formal evaluation of IT projects is essentially zero.

I expected this book to …

Corporations and Other Business Updated to reflect the substance and implications of the significant changes in the law of business organizations, this fifth edition employs a variety of pedagogical approaches designed to promote …

The Business of Sports It takes skill to deal with the massive corporations that are NFL, MLB, and NBA teams, just like it takes skill to play in those leagues. This newly expanded and updated second edition of “The …

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